The Cardiff Blues, the region’s leading rugby union team, have been renamed as the Cardiff Rugby Football Club. This is in order to help the club appeal to a wider range of potential supporters and sponsors. The rebranding process was led by new chairman Peter Thomas who felt that the change would make it easier for people living outside Wales to relate to the team.

 

The club’s name change has been welcomed by many people in Wales, with some hoping that it will help to further develop the region’s rugby talent. Welsh Rugby Union chief executive Martyn Phillips commented: “It is important for us as a governing body that we provide equality of opportunity and support across Welsh regions.” However, not everyone agrees with the decision – including former Cardiff Blues player Adam Jones who tweeted his displeasure at being forced to wear an unfamiliar shirt during international matches.

 

In response, Peter Thomas reassured supporters of their intentions saying; “One thing I want to reassure everybody about is there are no plans whatsoever to go back into regional rugby,” he said. “We have always supported all levels of rugby in south east wales, and we will continue to do so.”

 

In response, Peter Thomas reassured supporters of their intentions saying; “One thing I want to reassure everybody about is there are no plans whatsoever to go back into regional rugby,” he said. “We have always supported all levels of rugby in south east wales, and we will continue to do so.” Welsh Rugby Union chief executive Martyn Phillips commented: “It is important for us as a governing body that we provide equality of opportunity and support across Welsh regions.” However, not everyone agrees with the decision – including former Cardiff Blues player Adam Jones who tweeted his displeasure at being forced to wear an unfamiliar shirt during international matches.

 

Cardiff Rugby chief executive Richard Holland said: “We see this change as a key step in the evolution of top-flight rugby in Cardiff.

“We are proud to embrace our rich heritage and history, which goes back more than 145 years, and encompasses greats of the game including Bleddyn Williams, Cliff Morgan, Gareth Edwards, Terry Holmes and Gethin Jenkins.

“Cardiff Rugby is a world-renowned brand and we simply have to leverage that to build sustainable success on and off the field.

“Not only is Cardiff globally recognised in rugby circles, it is also the commercial powerhouse of Wales and one of the fastest growing cities in the UK and Europe.

“Over a long period, our supporters and sponsors have been very clear that this is what they want and I am pleased that we have been able to respond to them in such a positive way, especially at a time when they have stood beside us.

“This is also the best way forward for the development of players, with much closer alignment between all of our teams and Cardiff RFC now returning to be the traditional ‘Rags’ to Cardiff Rugby.

“We are enormously excited to see what the future holds and look forward to seeing the blue and blacks run out at the iconic Arms Park, whether in the Regional Age Grade competitions, Indigo Group Premiership, Guinness PRO14 or European competition.

“We have a long-standing commitment to developing from within and have seen our representation at all levels grow.

“Ninety-five per cent of our senior squad is Welsh and almost 70 per cent are products of our rugby development pathway. We are continuing to invest with our biggest academy squad and there is fantastic work being done through the age-grades.

“Prior to the Covid-19 pandemic, we were engaging with more than 50,000 people per year through our Community Foundation.

“This involves people of all ages and backgrounds, from Barry to Builth Wells, and we will continue to do this using the Cardiff Rugby brand.

“While there are still challenges to navigate due to the pandemic and further work to achieve our goals on and off the pitch, this is a hugely exciting time for Cardiff Rugby.”

do you agree with him?

 

Personally I think he is right.

 

Cardiff Blues to Cardiff RFC: y-five per cent of our senior squad is Welsh and almost 70 per cent are products of our rugby development pathway. We are continuing to invest with our biggest academy squad and there is fantastic work being done through the age-grades. Prior to the Covid-19 pandemic, we were engaging with more than 50,000 people per year through our Community Foundation. This involves people of all ages and backgrounds, from Barry to Builth Wells, and we will continue to do this using the Cardiff Rugby brand. While there are still challenges to navigate due to the pandemic and further work to achieve our goals on and off the pitch.

 

 

 

 

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